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http://dx.doi.org/10.14400/JDC.2017.15.11.85

A comparative study of news media coverage on the presidential candidate's commitments: applying Content Analysis method  

Hong, Yong-Rak (Division of Contents, Dong-Ah Institute of Media and Arts)
Publication Information
Journal of Digital Convergence / v.15, no.11, 2017 , pp. 85-95 More about this Journal
Abstract
The news media report the pledges of presidential candidates, which have important implications for political communication. This study is to investigate the difference between news coverage on the presidential candidate' s pledge and to discuss its implications. The sampled news from the two newspapers were analyzed for content analysis. Frequency analysis and Chi-square analysis are utilized with SPSS. As results, there was no difference in the tone of the article's headlines, but the difference of the tone between the article content was statistically significant. The results means that the media framing affect on the reader's perception. Follow - up study can be suggested a comparative study of past election candidates 'pledge reports, a network analysis for the news language, and a comparative analysis of newspaper coverage and broadcast coverage.
Keywords
Presidential candidate pledge; Conservative media; Progressive media; Chosun Ilbo; Kyunghyangshinmun; Content analysis;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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