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http://dx.doi.org/10.14400/JDC.2016.14.9.417

Usefulness of Six emoticon newly adapted to facebook  

Park, Jung-Hoon (Dept. of Digital Media Design, International Design School for Advanced Studies, Hongik University)
Kim, Seung-in (Digital Media Design, International Design School for Advanced Studies, Hongik University)
Publication Information
Journal of Digital Convergence / v.14, no.9, 2016 , pp. 417-422 More about this Journal
Abstract
Rapid growth of internet utilization consequences in an expansion of individual's social networks via SNS. Recently, Facebook has added six different emotion buttons reflecting suggestions claiming that "Like" button is limited, and thus must be improved. Regarding to how well newly updated six different emotion buttons were utilized, a survey that inquires the usefulness and usability of buttons for further improvement in service was conducted to 35 Facebook users of 20's and 30's, the most active ages with frequent usages. As a result, users responded with negative attitudes considering expression of six different emotions in Facebook, and exhibited less frequent usages of the service. According to respondents, the emotion expression service would lead better approachability if Facebook suggests simpler emotion expression, for example, two emotion buttons rather than current six buttons.
Keywords
Facebook; Six emotion emoticon; Like; SNS; Service; Usability;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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