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http://dx.doi.org/10.14400/JDC.2016.14.8.57

A Conceptual Framework for the Personalization of Public Administration Services  

Kim, Sang-Wook (Dept. of MIS, Chungbuk National University)
Publication Information
Journal of Digital Convergence / v.14, no.8, 2016 , pp. 57-67 More about this Journal
Abstract
As the Internet is becoming more socialized, Korean government, publishing a slogan, Government 3.0, has recently began to find a way to deliver its administration services to the public in more personalized manner. Policy directions to implement this advanced idea, are however still at large, primarily because of the vague nature of 'personalized'. This study, therefore, explores the possibility of getting public administrative services closer to personalization. To achieve this objective, this study attempts to develop a integrative framework of classifying the administration services to the public, based on two dimensions - the degree of citizen-oriented and the degree of government-driven, both of which are perhaps key determinants of personaliztion of services. For each quadrant of the framework, key features, characteristics, and conditions to be met are explained and followed by exemplary cases and policy implications.
Keywords
Integrative Framework for Public Administration Service Classification; Proximity to Personalization; Process Transformation; Service Circle Management; Target Service; Event-based Service;
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Times Cited By KSCI : 8  (Citation Analysis)
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