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http://dx.doi.org/10.14400/JDC.2016.14.3.171

A Study on Business Model of Fintech - Focus on the Business model canvas -  

Ryu, Jeong-Min (JM Partners Inc.)
Seo, Yong-Mo (Dept. of Business Administration, ChungNam National University)
Cho, Han-Jin (Dept. of Smart Mobile, Far East University)
Publication Information
Journal of Digital Convergence / v.14, no.3, 2016 , pp. 171-179 More about this Journal
Abstract
The purpose of this study is to deduce a successful business model of fintech and suggest the business model component in fintech on domestics. Business model has suggested on a strategic levels but it is to a value of corporation. From literature research, we find a conceptual character and its component of business model. The results show that we understand the business model of fintech. We suggest business model of component for a successful entry of market. These results suggest business model canvas by Alexander Osterwalder. This business model consist of 9 blocks - customer segmentation, value proposition, customer relationship, key resource, key activity, key partnership, revenue stream, and cost structure. These components need an analytic approach for a successful entry and settlement of market. Also, we analyze and suggest a fintech business model and directivity of its components.
Keywords
Business Model; Business Model Canvas; Traditional Fintech; Emergent Fintech; kakaopay;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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