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http://dx.doi.org/10.14400/JDC.2016.14.1.131

Effect of MMS Addiction on User's Health and Academic Performance in an Era of Convergence  

Kim, Byoungsoo (School of Business, Yeungnam University)
Kang, Minhyung (Department of Advanced Industry Fusion, Konkuk University)
Publication Information
Journal of Digital Convergence / v.14, no.1, 2016 , pp. 131-139 More about this Journal
Abstract
Given social problems of service addiction such as mobile messenger services(MMSs), many studies on service management and information systems have examined the negative outcomes of service addiction. MMS addiction significantly influences user's health and academic performance. In this regard, this study investigated the effects of MMS addiction on user's health and academic performance problems. We posit personal traits and service features as key antecedents of MMS addiction. The research framework was tested by using survey data collected from 162 university students who have frequently used Kakaotalk. The analysis results found that MMS addiction significantly influences users' health and academic performance problems. The findings of this study indicate that self-esteem and self-control play an important role in generating MMS addiction. While attention significantly affects MMS addiction, social relationship formation and perceived enjoyment are not significantly associated with MMS addiction. The analysis results help MMS providers and government establish policies or guidelines to induce healthy MMS use.
Keywords
Addiction; Health; Academic Performance; Personal Traits; Service Features;
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Times Cited By KSCI : 4  (Citation Analysis)
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