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http://dx.doi.org/10.14400/JDC.2016.14.12.105

Analysis of Use Intention of Mobile Cloud Service using a Convergence Technology Acceptance Model  

Seo, Kwang-Kyu (Dept. of Management Engineering, Sangmyung University)
Publication Information
Journal of Digital Convergence / v.14, no.12, 2016 , pp. 105-110 More about this Journal
Abstract
As smart devices have proliferated and network speed and accessibility of mobile have accelerated, mobile cloud services that can do the same tasks by various devices are promoted. This paper explores the analysis of use intention of mobile cloud services and influencing factors. We develop and apply a convergence technology acceptance model which combines TAM, VAM and UTAUT. The proposed model verifies some hypotheses to aware the significant factors of use intention of mobile cloud services with TAM, VAM and UTAUT including additional mobile cloud service characteristics such as mobility, high availability, easy accessibility and scalability. Eventually, this research can not only help users gain insights into mobile cloud service use intention, but also help mobile cloud service providers to develop more effective mobile cloud service and their business strategy in the future.
Keywords
Mobile Cloud Service; TAM; VAM; UTAUT; Use Intention; Convergence TAM;
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Times Cited By KSCI : 9  (Citation Analysis)
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