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http://dx.doi.org/10.14400/JDC.2016.14.10.393

Study of Stock Information Applications' User Experience -Focused on Finance Expert Users of Kakao Stock and JeungGwon Tong-  

Park, Joo-Young (Dept. of Digital Media Design, International Design School for Advanced Studies, Hongik University)
Kim, Seung-In (Digital Media Design, International Design School for Advanced Studies, Hongik University)
Publication Information
Journal of Digital Convergence / v.14, no.10, 2016 , pp. 393-398 More about this Journal
Abstract
Stock information applications allow users to look up and find current stock information whenever and wherever. This study researched what kind of user experience the finance experts get when using these applications and what they suggest. The research was conducted through an in-depth interview of 8 finance experts, who worked minimum of three years, and used both Kakao Stock and JeungGwon Tong, the most used stock information applications, for a minimum duration of six months. The results show the user experience of Kakao Stock rated a bit higher than JeungGwon Tong. Since the objective of such applications are to show stock informations, the experts all rated the pleasurable and meaningful aspects rather low. They suggested, the developers should provide a more advanced and accurate information. They also suggested user interest recognized content be presented along with more convenient user interface to elevate usability. Hopefully, this study becomes a base to further study of user experience of various on and offline stock information services and they become a reference to develop a service with great user experience.
Keywords
Application; Stock Information; User Experience; Pleasurable Interface; Smartphone;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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