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http://dx.doi.org/10.14400/JDC.2015.13.5.69

A Study on the Influence of Connectivity and Convenience of Smartphones of Word-of mouth Intentions in the Convergence Era : Focused on the Mediating Effects of Application  

Jo, Young-Jun (Dept. of Entrepreneurship Center, Kumoh National Institute of Technology)
Publication Information
Journal of Digital Convergence / v.13, no.5, 2015 , pp. 69-78 More about this Journal
Abstract
In this study, Word-of-mouth Intention of the factors Influence the Connectivity, Convenience and Application also was Investigated. Connectivity, Convenience on the Influence of the Mediation Effect was Carried out to Examine. The test results used in this Study Established Connectivity, Convenience of Application and Word-of-mouth to the Positive Effect was Found. Also Verifying the results of the Mediating Effect of Application and Application the Mediation Effect was Verification. These Factors Result in the Application and also in Calendar, Useful Application, Video, Music, Game of Word-of-mouth Intention Influence. For this Study, the use of Smartphones is a lot of College Students Surveyed and the Findings were Derived. This result provides an application development strategy implications that can satisty the user's Smartphone Convergent times.
Keywords
Smartphones; Connectivity; Convenience; Application; Word-of-mouth Intention; Convergence;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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