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http://dx.doi.org/10.14400/JDC.2015.13.3.193

Development of a Customer Management Application and a Mobile Advertisement Model based on PUSH Technology  

Yang, Gi-Chul (Department of Multimedia Engineering, Mokpo National University)
Publication Information
Journal of Digital Convergence / v.13, no.3, 2015 , pp. 193-199 More about this Journal
Abstract
PUSH technology is a technology that can transfer server information without user's request and it is very useful in various areas along with mobile applications. This paper suggest a suitable application model that can utilizes the PUSH technology and mobile devices by finding a useful area. For this, AdMan, a mobile application which can utilize the PUSH technology and mobile devices has been developed. AdMan is a mobile application that developed once and can be able to run on both Android and iOS based mobile devices, since it was developed by using a tool called m-Bizmaker. AdMan is a customer management and advertisement system that can bring big efficiency by utilizing the PUSH technology and mobile application under the today's mobile environment, and it is a good model of ICT technology application of modern society. As an application that can maximize the utilization of the PUSH technology and mobile devices, AdMan can realize better effectiveness if it run on a PUSH server.
Keywords
PUSH Technology; Mobile Application; Mobile Advertisement; Customer Management; m-Bizmaker; electronic commerce;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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