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http://dx.doi.org/10.14400/JDC.2015.13.12.105

A Study on the Relationship among Social Support, Self Expression, Tourism Experience and Tourism SNS Use Intention -Moderating Effect of Tourism SNS Usage Purpose-  

Park, Hyun-Jee (Dept. of Tourism Management Tongmyong University)
Park, Bong-Gyu (Dept. of Hotel and Convention Management, Dong-eui University)
Kim, Young-Ha (Dept. of U-Tourism and Convention Institute, Tongmyong University)
Publication Information
Journal of Digital Convergence / v.13, no.12, 2015 , pp. 105-115 More about this Journal
Abstract
For this study, we intended to analyze the relationship among social support of tourism SNS, self expression, tourism experience and tourism SNS usage intention with focusing on a moderating effect of tourism SNS usage purpose. As the results, we found the statistically positive significant relationships 1) between social support and social experience, 2) between self expression and social experience, and 3) between social experience and usage intention of tourism SNS. And also we observed that the moderating effects of tourism SNS usage purpose on the relationship between social support and tourism experience and another relationship between self expression and tourism experience all partially positive.
Keywords
Social Support; Self Expression; Tourism Experience; Tourism SNS Use Intention; Tourism SNS Usage Purpose;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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