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http://dx.doi.org/10.14400/JDC.2014.12.8.197

Influences Information Privacy Concerns and Personal Innovation of Smartphone-based Shopping Mall on Usefulness, Ease-of-Use and Satisfaction  

Shin, Mi-Hyang (Dept. of Management Information Systems, Tongmyong University)
Publication Information
Journal of Digital Convergence / v.12, no.8, 2014 , pp. 197-209 More about this Journal
Abstract
This study analyzed information privacy concerns and personal innovation influences effects of perceived usefulness, ease-of-use and satisfaction for a smartphone-based shopping mall, using technology acceptance model. For empirical analysis, the structural equation modeling analysis method was used. The results are as follows. First, information privacy concern is the usefulness of smartphone-based shopping mall has significantly negative, but did not affect the ease of use. Second, personal innovation is the usefulness and ease of use smartphone-based shopping mall have significant positive effect. Third, ease of use smartphone-based shopping mall is usefulness and satisfaction have significant positive influence. Finally, the usefulness of use of the shopping mall based smartphone significant satisfaction in positively influencing.
Keywords
Smartphone-based shopping mall; Information privacy concerns; Personal innovation; Perceived usefulness; Perceived ease of use; Satisfaction;
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