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http://dx.doi.org/10.14400/JDC.2014.12.6.79

The Effects of Behavioral Intention on Education Service Quality of the Merchant College - The Mediating effect of student satisfaction -  

Ko, Hyun (Dept. of Venture Information Management, Graduate School of Venture, Hoseo University)
Yang, Hae-Sool (Dept. o fInformation Management, Graduate School of Venture, Hoseo University)
Publication Information
Journal of Digital Convergence / v.12, no.6, 2014 , pp. 79-91 More about this Journal
Abstract
In this study, We investigated the correlation between the education service quality for small business in the merchant college, and student satisfaction and behavioral intention. For this purpose, a factor relationship between the education service quality, and student satisfaction and behavioral intention was examined focusing on the existing literature and previous studies. Also, a survey was conducted for a total of 450 traditional market merchants in metropolitan areas who have completed education from the merchant college for analysis. The result of this study are as follows. First, The relationship between educational service quality and behavioral intention, and student satisfaction except tangibles had significant impacts, Second, student satisfaction was shown to have a positive mediating effect on the relationship between educational service quality and behavioral intention.
Keywords
Traditional Market; Merchant College; Education Service Quality; Student Satisfaction; Behavioral Intention;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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