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http://dx.doi.org/10.14400/JDC.2014.12.11.541

Effects of Mobile Instant Messenger Usage Pattern and Intensity on Users' Social Capital: Focused on Users in Their 20's and 30's  

Jang, Ye-Beet (Dept. of Culture and Contents, Ajou University)
Publication Information
Journal of Digital Convergence / v.12, no.11, 2014 , pp. 541-548 More about this Journal
Abstract
This study aims to examine how mobile instant messenger (MIM) usage pattern and MIM intensity influence MIM users' social capital. Total 253 MIM users in their 20's and 30's participated an online survey. Results showed that MIM frequency and network size affected bonding social capital. Meanwhile, MIM intensity was the only variable that influenced users' bridging social capital. Overall, the strength of strong ties in mobile media use was confirmed again. It was also confirmed that measuring the qualitative level of emotional attachment to the MIM (MIM intensity) was more important than gauging mere usage pattern when evaluating social capital enhancement through mobile media use.
Keywords
Mobile Instant Messenger(MIM); Usage Pattern; MIM Intensity; Social Capital; Bonding Social Capital; Bridging Social Capital;
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