Browse > Article
http://dx.doi.org/10.14400/JDC.2014.12.10.61

Evolution of Internet Trademark Infringement in the U.S.  

Kang, Joon Mo (Department of Law, Hoseo University)
Publication Information
Journal of Digital Convergence / v.12, no.10, 2014 , pp. 61-71 More about this Journal
Abstract
Global commerce is apparently here to bind Korean firms as well as Koreans. The advertising, buying and selling of goods and services recognizes no borders. As a result, enforcing territorially based trademark rights has become ever more challenging. Remote trademark owners who peacefully coexisted in a time before the internet and increasing globalism are now bumping heads. The internet also has made it easier for unscrupulous operators to deceive consumers and divert customers from established businesses by misappropriating trademarks on web-sites and in domain names. U.S. federal courts have been willing to help American businesses halt trademark infringements that reaches outside the United States. This is particularly true for e-business, via the internet, and the trend toward enforcement seems to be in favor of the trademark owner. This article discusses this trend as well as the extraterritorial enforcement of trademark rights by U.S. courts under the Lanham Act. It also offers suggestions for protecting valuable trademark rights worldwide. This paper will contribute to global Korean firms and Koreans who carefully read arguments in this valuable literature.
Keywords
Internet; Trademark infringement; Likelihood of confusion; Intellectual property; Paris Convention;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Int'l. Cafe, S.A.L. v. Hard Rock Cafe Int'l. (U.S.A.), Inc., (252 F.3d 1274, 178-79 (11th Cir. 2001)).
2 Liberty Toy Co. v. Fred Silber Co., (No. 97-3177, 1998 U.S. App. LEXIS 14866 (6th Cir. 1998)).
3 McBee v. Delica Co., (75 U.S.P.Q.2D 1609 (1st Cir. 2005)).
4 Network Automation, Inc. v. Advanced Sys. Concepts, Inc. (638 F.3d 1137, 1142 (9th Cir. 2011)).
5 Nintendo of Am., Ltd., v. Aeropower Co., (34 F.3d 246, 250-51 (4th Cir. 1994)).
6 Ocean Garden, Inc. v. Marktrade Co., Inc., (953 F.2d 500, 503 (9th Cir. 1991)).
7 Perfumebay.com Inc. v. eBay Inc., (506 F.3d 1165 (9th Cir. 2007)).
8 Playboy Enterprises, Inc. v. Netscape Communications Corp. (354 F.3d 1020 (9th Cir. 2004)).
9 Rescue.com Corp. v. Google, Inc. (562 F.3d 123 (2d Cir. 2009)).
10 Scanvec Amiable, Ltd. v. Chang, 80 Fed. Appx. (171, 180-81 (3d Cir. 2003)).
11 Steele v. Bulova Watch Co., Inc., (344 U.S. 280 (1952)).
12 Toyota Motor Sales, U.S.A., Inc. v. Tabari (610 F.3d 1171, 117475 (9th Cir. 2010)).
13 Vanity Fair Mills, Inc. v. T. Eaton Co. Ltd., (234 F.2d. 633, 641 (2d Cir. 1956)).
14 Vsoske, Inc. v. Vsoske.com, Case No. 00-cv-6099, 2003 U.S. Dist. LEXIS 5025 (S.D.N.Y. 2003).
15 Wells Fargo & Co. v. Wells Fargo Express Co., (556 F.2d 406, 427-429 (9th Cir. 1977)).
16 Robert Dorr, Protecting Trade Secrets, Patents, Copyrights, and Trademarks, 2nd Edition. NY, New York: Wiley Law Publications (1995), at 148-149.
17 Irina D. Manta, The Puzzle of Criminal Sanctions for Intellectual Property Infringement, Harvard Journal of Law & Technology 24(2), (Spring 2011), at 485-486.
18 Carlos Maria Correa & Li, Xuan, Intellectual property enforcement: international perspectives, Edward Elgar Publishing, (2009), at 211
19 Miriam Bitton, Rethinking the Anti-Counterfeiting Trade Agreement's Criminal Copyright Enforcement Measures, The Journal Of Criminal Law & Criminology 102(1), (2012), at 67-117.]
20 Martha L. Arias, IBLS Director, http://www.ibls.com/internet_law_news_portal_view.aspx?s=latestnews&id=2097.
21 AMF, Inc v. Sleekcraft Boats, (599 F.2d 341 (C.A.9) 1979).
22 Am. Rice, Inc. v. Ark. Rice Growers Coop. Asso., (701 F.2d 408, 414 (5th Cir. 1983)).
23 Brookfield Communications, Inc. v. West Coast Entertainment Corp. (174 F.3d 1036 (9th Cir. 1999)).
24 Interstellar Starship Servs., Ltd. v. Epix, Inc., (304 F.3d 936 (9th Cir. 2002)).
25 Cecil McBee v. Delica Co., Ltd., (417 F.3d 107 (1st Cir. 2005)).
26 In re E.I. du Pont de Nemours & Co., (476 F.2d 1357, 177 USPQ 563 (CCPA 1973)).