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http://dx.doi.org/10.7465/jkdi.2014.25.6.1207

Face/non-face channel fit comparison of life insurance company and non-life insurance company using social network analysis  

Chun, Heuiju (Department of Statistics & Information, Dongduk Women's University)
Leem, Byunghak (Division of Business Administration, Busan University of Foreign Studies)
Publication Information
Journal of the Korean Data and Information Science Society / v.25, no.6, 2014 , pp. 1207-1219 More about this Journal
Abstract
In this study, 1) we compare face channel and non-face channel of life insurance company and non-life insurance company with insurance employs' suitability opinion about channel type, channel property, channel evaluation items requiring when selling insurance products, 2) we construct two social networks for life insurance companies and non-life insurance companies and find/compare two networks' properties, and then want to suggest any direction about sale channel strategy. As the result of comparing social networks of life insurance company and non-life insurance company created by insurance selling channel fit evaluation, employs of life insurance companies have more common opinion than those of non-life insurance companies and so can have more same directional channel strategy. However, property insurance companies need to manage their own channel strategy based on their own circumstance.
Keywords
Centrality; face channel; non-face channel; social network; social network analysis;
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Times Cited By KSCI : 3  (Citation Analysis)
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