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Proactive Mobile Commerce Service using Differentiated Recommendation in Context-Aware Environment  

Kim, Sung-Rim (Dept. of Internet Info., Seoil College)
Kwon, Joon-Hee (Dept. of Computer Science, Kyonggi Univ.)
Publication Information
전자공학회논문지 IE / v.43, no.1, 2006 , pp. 67-72 More about this Journal
Abstract
According to the growth of wireless networks, and the spread of mobile devices, the provision of recommender services to help consumers find items to purchase with the use of the suited contexts is an important issue in mobile commerce. In this paper, we propose a proactive mobile commerce service that enables a consumer to obtain relevant information efficiently by using differentiated recommendation in context-aware environment. This paper describes the recommendation method and presents grocery shopping application prototype that implement the method. Several experiments are performed and the results verify that the proposed method's recommendation performance is better than other existing methods.
Keywords
context-aware; recommendation; mobile commerce; ubiquitous computing;
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