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http://dx.doi.org/10.6115/fer.2014.52.2.175

Antecedents and Outcomes of Types of Impulsive Buying: Focused on Apparel Products  

Kong, Moon Sung (Department of Consumer and Family Sciences, Sungkyunkwan University)
Chung, Jae-Eun (Department of Consumer and Family Sciences, Sungkyunkwan University)
Publication Information
Human Ecology Research / v.52, no.2, 2014 , pp. 175-188 More about this Journal
Abstract
This study examined the effects of demographic variables and psychological mechanisms (self-efficacy, need for closure, and fashion innovativeness) on each of the four types of impulsive buying, including suggestion impulsive buying, stimulus impulsive buying, pure impulsive buying, and reminder impulsive buying. In addition, the study analyzed the impact these four types had on evaluations after impulsive buying (i.e., diversion in mood, regret for buying decision and a sense of financial loss, and dissatisfaction of products). Data was collected by a marketing research company from five hundreds consumers in seven different cities of South Korea who experienced impulsive buying in the off-line apparel stores within the past three months. The results of regression analyses indicated that self-efficacy and gender significantly affected suggestion impulsive buying. That is, the higher consumers' self-efficacy, the greater their suggestion impulsive buying was. In addition, women had higher Suggestion Impulsive Buying than men did. However, in case of Stimulus Impulsive Buying, gender was the only significant antecedent. That is, women had higher stimulus impulsive buying than men did. In terms of pure impulsive buying, fashion innovativeness was a significant predictor, and for the reminder impulsive buying level, fashion innovativeness and need for closure were significant predictors. Finally, pure and suggestion impulsive buying were correlated with positive consumer evaluations, while both stimulus and reminder impulsive buyings were correlated with negative consumer evaluations. Implications and future studies were discussed.
Keywords
types of impulsive buying; self-efficacy; need for closure; fashion innovativeness; evaluation after impulsive buying;
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Times Cited By KSCI : 3  (Citation Analysis)
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