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http://dx.doi.org/10.9728/dcs.2018.19.9.1671

Design of Digital Broadcasting Data Service showing Supplementary Information of each Type of ID Advertisement  

KO, Kwangil (Video Contents Major, School of Techno-Media Convergence, Woosong University)
Publication Information
Journal of Digital Contents Society / v.19, no.9, 2018 , pp. 1671-1677 More about this Journal
Abstract
The advertisement market is an industry that is heavily influenced by media changes. As the digital broadcasting has settled, TV, a typical advertisement medium, has evolved from a passive content consuming medium into a platform for operating various data services as well as broadcasting programs. These changes mean that viewers are able to actively consume TV contents including advertisement, so the broadcasting industry needs to consider about the growth strategies that link the advertisement market with data services. This study designed a digital broadcasting data service that provides supplementary information of ID advertisement with short exposure time (less than 10 seconds) and insufficient space (less than 1/4 of TV screen). Specifically, we designed the user scenario and user interface of the data service, defined representative types of ID advertisement and the supplementary information for each type, developed a method, based on the international digital broadcasting standard DVB, for providing the supplementary information to the data service.
Keywords
Broadcasting Advertisement; Data Service; Digital Broadcasting; ID Advertisement;
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