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http://dx.doi.org/10.9728/dcs.2016.17.4.295

A study on the internal reputation factors affecting the job satisfaction: Focusing on big data analysis in the social media for corporation reputation  

Seo, Woon-Chae (Korea University Graduate School of Information Security, Master course of Big Data Application and Security)
Kim, Hyoung-Joong (Korea University Graduate School of Information)
Publication Information
Journal of Digital Contents Society / v.17, no.4, 2016 , pp. 295-305 More about this Journal
Abstract
The purpose of this study is to analyze the internal reputation factors that affect the job satisfaction by big data analysis in the social media for corporate reputation and verify the difference between large corporations and small-medium corporations for each factor of internal reputation. The result showed 'Salaries and Benefits' is a major factor that affects the job satisfaction for all research corporations, 'Senior Management' is a major factor for large corporations, and 'Salaries and Benefits' is a major factor for small-medium corporations. As for the difference factors of large corporations and small-medium corporations are 'Job Satisfaction', 'Salaries and Benefits', and 'Work-life Balance'. Unstructured data analysis shows some interesting features to be studied further.
Keywords
social big data; social media; internal reputation; corporate reputation; job satisfaction;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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