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http://dx.doi.org/10.9728/dcs.2015.16.6.883

Festival search factor analysis for festival application users  

Lee, Chang-keun (Joongbu University. Dept. of Computer and Game Science)
Kim, Soon-gohn (Joongbu University. Dept. of Computer and Game Science)
Publication Information
Journal of Digital Contents Society / v.16, no.6, 2015 , pp. 883-892 More about this Journal
Abstract
This paper was conducted to improve existing festival apps that present information in a one-dimensional and unengaging manner by analyzing the factors for festival quality factor from satisfaction evaluation items in culture and tourism festival evaluation reports as well as international and domestic studies. An exploratory factor analysis generated a KMO value of 0.821. After eliminating factors with factor loadings lower than the standard value, the factors of accessibility, promotion and information, contents of events, festival products, food, and amenities were extracted. Reliability was gauged using Cronbach's ${\alpha}$(Alpha), which was calculated to be 0.816. In the confirmatory factor analysis, the p value in the chi-square test was 0.289 while CMIN/DF was 1.100. The fit indices of GFI, AGFI, CFI, NFI, and IFI were all higher than the 0.9 mark while RMSEA was 0.018.
Keywords
Exploratory Factor Analysis; Festival App; Festival Quality Factor;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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