Browse > Article
http://dx.doi.org/10.9728/dcs.2014.15.2.155

Effect of Design & Business Content Class on the Improvements of Learning Attitude for Corporate Learning Program  

Cho, Youn-Hyung (경복대학교 예술학부 시각디자인과)
Lee, Sang-Ho (경성대학교 디지털미디어학부, 디자인&문화콘 텐츠연구소)
Publication Information
Journal of Digital Contents Society / v.15, no.2, 2014 , pp. 155-165 More about this Journal
Abstract
This study deals with the proposals and the verification of the causal relationship between improvements of corporate manager's learning attitude for enterprises productivity and managerial effectiveness, the learner's familiarity and personal character strengths that are classified as positive psychology-based theory. For this study, researchers designed the structural equation model using the AMOS analysis. And researchers conducted the interviews using a questionnaire survey of quantitative research methods. Results of the analysis are as below. First, both online and offline classes were identified as the learner's character strengths affect the positive effect to the learner's familiarity strengths. Second, the learner's familiarity affects the positive effect to improvements of learning attitude. And the last, the learner's character strengths and improvements of learning attitude are not significant effect each other, therefore researcher could be found that the role of mediating variables of the learner's familiarity strengths. In this study, researchers analyzed the relationship between familiarity strengths and improving the learning attitudes needed for a desirable curriculum development considering the learners' personality factors. These findings contribute to an ideal course of study when educator design a curriculum and contribute to a successful communication strategy.
Keywords
Design management; Character strengths; Online class form; Offline class form; Familiarity strengths; Improvements of Learning attitude;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 P. M. Biner, Binkb, M. L., Huffmanc, M. L. & Deand, R. S. "Personality characteristics differentiating and predicting the achievement of televised-course students and traditional-course students," The American Journal of Distance Education, Vol.9, No.2, pp.46-60, 1995.   DOI
2 P. Chandler, & Sweller, J. "Congnitive load theory and the format of instruction. Congnition and Instruction," Vol.8, pp. 293-332, 1991.   DOI   ScienceOn
3 J. M. Hoerner, "Emerging Information Technologies, Psychological Type, and Learning Styles: Evaluating Competing Methodologies for Teaching Television Lighting," Paper presented to the Annual Conventi on of the Research Division of the Broadcast Education Association(44th, LasVegas, NV), 1998.
4 J. W. Lounsbury, Leslee A. Fisher, L. A., Levy, J. & Welsh, D. P. "An investigation of character strengths in relation to the academic success of college students," Individual Differences Research, Vol.7, No.1, pp.52-69, 2009.
5 R. E. Mayer, & Sims, V. K. "For whom is a picture worth ten thousand words? Extension of a dual-coding theory of multimedia," Journal of Educational Psychology, Vol.86, pp.389-401, 1994.   DOI   ScienceOn
6 A. Paivio, "Dual coding theory: Retrospect & current status," Canadian Journal of psychologist, Vol.45, pp.255-287, 1991.   DOI
7 M. P. E. Seligman, Authentic happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment. NewYork: Mulpure Publishing Inc, 2002.
8 S. Kang, Chin, C., Lee, E., Kim, J. & Park, H. "A theory study of CEO's Leadership, Organization Culture, and Knowledge productivity," The Journal of Woman & Management, Vol.1, No.2, pp.47-76, 2009.
9 S. Lee, "A Study on the influencing factors for Satisf action of Mobile Coupon Service," Journal of Digital Contents Society, Vol.13, No.3, pp.301-307, 2012.   DOI   ScienceOn
10 E. Lee, & Lee, S. "A Study on the Viewing Experience on Guide Channel : Focusing on the Experience that affects Purchase," Jounal of Korean Society of Design Research, Vol.25, No.3, pp.10-19, 2012.
11 J. Roh, "Success Factors in Effecting Cultural Change in Organizations: A Case Study," Journal of the Korean Library and Information Science Society, Vol.44, No.2, pp.27-44, 2010.   과학기술학회마을   DOI   ScienceOn
12 M. Seligman, (Translated by Kim, I.). Authentic Happiness. Mulpure, 2011.
13 M. Yoo, Collaborative learning for design problemsolving process(CLDP) in e-learning based visual co mmunication design education, Hanyang University Doctoral Dissertation, 2006.
14 J. Yoo, A Study on Relationship Patterns of the Service Quality Variables for the University Online/Offline Lectures, Chungnam University Doctoral Dissertation, 2011.
15 S. Bae, "The Perspectives of On-line Corporate Education(B2B) in Korea," KISDI IT FOCUS, Vol.8, pp.53-55, 2001.
16 R. B. Anderson, & Mayer, R. E. "The Instruction animation helping student build connections between words and pictures in multimedia," Journal of Educational Psychology, Vol.84, pp.444-452, 1992.   DOI
17 R. Bagozzi, "Performance and satisfaction in and industrial sales force : An examination of their antecedents and simultaneity, " Journal of Marketing, Vol. 44, No.1, pp.65-77, 1988.
18 A. D. Baddeley, "Working memory," Science, Vol.255, pp.556-559, 1992.   DOI
19 Y. Cho, The Effect of Character Strenths of Design Major Students in relations to Learning Preferences of Positive Psychology, SKKU Doctoral Dissertation, 2013.
20 M. Choi, "Analysis of Learning Effect in Learning Environment in Online and Offline Lectures by the Same Teacher," Journal of Korean Association for Educational Information and Media, Vol.13, No.4, pp. 5-23, 2007.
21 C. Ha, Kim, J., Choi. H. & Yoo, H. "The Relationships among Self-control, Class Engagement, Learning Time after School, and Academic Achievement in Korean Adolescents," Studies on Korean Youth, Vol.17, No.1, pp.181-200, 2006.
22 W. Jeong, "Some Philosophical Reflections and Suggestions on the Business Ethics Curriculum for CBA Students," PHILPSOPHY, Vol.90, pp.159-190, 2007.