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http://dx.doi.org/10.9728/dcs.2013.14.4.401

Priority Analysis of Factors for Activating 3D Contents lndustry Using AHP(Analytic Hierarchy Process)  

Lee, Chang-Hyung (서울과학기술대학교 IT정책대학원)
Park, Chang-Mook (서울과학기술대학교 IT정책전문대학원)
Kim, Kwang-Ho (서울과학기술대학교 IT정책전문대학원)
Publication Information
Journal of Digital Contents Society / v.14, no.4, 2013 , pp. 401-410 More about this Journal
Abstract
A big success of the 3D film 'Avatar' in 2009 opened a full-fledged 3D movie era. A new industrial possibility of 3D contents was predicted in Korea and then the support for 3D contents production took placed via various media platforms. Korean government also announced the new development policies with a focus on 3D content. However, the 3D content industry has not been activated. Therefore, in this study by applying AHP(Analytic Hierarchy Process) method we tried to grasp the reason of the deactivation of 3D content industry through analyzing the relative importance rate of three research factors(content aspects, technical aspects, and policy aspects) that were mainly considered to activate the industry. The results of this study showed that the relative importance rate of content aspects was higher than that of technical aspects and policy aspects. It means the lack of 3D contents is one of main reason causing the delay of 3D industrial activation. And it also showed that the relief of human factors such as visual fatigue evaluated as a sub-factors of technical aspects are challenges to be solved soon..
Keywords
3D Contents; Avatar; AHP;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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