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http://dx.doi.org/10.9728/dcs.2011.12.3.371

The Transition of Reading/Writing Culture and Emerging Digital Contents-Focusing on Bakhtin's "The prose of everyday life"  

Gu, Mo-Ni-Ka (한국외대 글로벌문화콘텐츠학과, 도서기획출판 M&K)
Publication Information
Journal of Digital Contents Society / v.12, no.3, 2011 , pp. 371-382 More about this Journal
Abstract
Reading and writing in the past make noble significance in 'narration', in other words, in 'the creation of narration', through the process of 'recording'; but in the modern times, it engenders controversies over narration and linearity. In other words, reading/writing in digital era, is devalued as the simple arrangement of test or the connection of vast information without narration nor linearity. However, the reading/writing through text and hypertext reading is not the phenomenon which should be criticized because of the lack of narration or linearity-not only the lack of narration and linearity -, a process of social and cultural transition; it should be revalued as a result. The change of reading and writing methods will inevitably accompany the layers, status, significance and value of the contents; thus it makes more sense, when the reading and writing methods in digital contents are approached as new pop culture phenomenon. This is the "The prose of everyday life", based on pop culture and "The society of Conversation", based on communication; proposed 'Digitelling' ; this is the reason why we should pay attention to the digital contents, created infinitely by the citizens of the world, as new mass-culture phenomenon.
Keywords
reading/writing culture; digital content; Bakhtin; the prose of everyday life; the society of communication; digitelling;
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