SUFFICIENT CONDITIONS FOR STARLIKENESS

We obtain the conditions on ${\beta}$ so that $1+{\beta}zp^{\prime}(z){\prec}1+4z/3+2z^2/3$ implies p(z) ${\prec}$ (2+z)/(2-z), $1+(1-{\alpha})z$, $(1+(1-2{\alpha})z)/(1-z)$, ($0{\leq}{\alpha}$<1), exp(z) or ${\sqrt{1+z}}$. Similar results are obtained by considering the expressions $1+{\beta}zp^{\prime}(z)/p(z)$, $1+{\beta}zp^{\prime}(z)/p^2(z)$ and $p(z)+{\beta}zp^{\prime}(z)/p(z)$. These results are applied to obtain sufficient conditions for normalized analytic function f to belong to various subclasses of starlike functions, or to satisfy the condition ${\mid}log(zf^{\prime}(z)/f(z)){\mid}$ < 1 or ${\mid}(zf^{\prime}(z)/f(z))^2-1{\mid}$ < 1 or zf'(z)/f(z) lying in the region bounded by the cardioid $(9x^2+9y^2-18x+5)^2-16(9x^2+9y^2-6x+1)=0$.