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http://dx.doi.org/10.9708/jksci.2022.27.03.173

A Study on Fraud Detection in the C2C Used Trade Market Using Doc2vec  

Lim, Do Hyun (Graduate School of Business IT, Kookmin University)
Ahn, Hyunchul (Graduate School of Business IT, Kookmin University)
Abstract
In this paper, we propose a machine learning model that can prevent fraudulent transactions in advance and interpret them using the XAI approach. For the experiment, we collected a real data set of 12,258 mobile phone sales posts from Joonggonara, a major domestic online C2C resale trading platform. Characteristics of the text corresponding to the post body were extracted using Doc2vec, dimensionality was reduced through PCA, and various derived variables were created based on previous research. To mitigate the data imbalance problem in the preprocessing stage, a complex sampling method that combines oversampling and undersampling was applied. Then, various machine learning models were built to detect fraudulent postings. As a result of the analysis, LightGBM showed the best performance compared to other machine learning models. And as a result of SHAP, if the price is unreasonably low compared to the market price and if there is no indication of the transaction area, there was a high probability that it was a fraudulent post. Also, high price, no safe transaction, the more the courier transaction, and the higher the ratio of 0 in the price also led to fraud.
Keywords
Fraud Detection; Online C2C Resale Market; Doc2vec; LightGBM; SHAP;
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Times Cited By KSCI : 7  (Citation Analysis)
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