Browse > Article
http://dx.doi.org/10.9708/jksci.2019.24.05.179

A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money  

Yoon, Jongsoo (Division of Global Business Administration, Kangnam University)
Abstract
While there have been a lots of studies on the use of cyber money, few researches proposed the results on relationships among quality factors, usage intention, and usage characteristics of cyber money in online business environment. Therefore, this study investigates the relationships between cyber money quality and usage intention of cyber money, and examines whether the usage characteristics(frequency, amount) of cyber money has moderating effect on the relationship between cyber money quality and usage intention of cyber money. Firstly, multiple regression analysis tells significant causal relationship between functional and emotional factors of cyber money quality and usage intention of cyber money. Secondly, dummy regression analysis shows usage characteristics of cyber money has the moderating effect on the relationship between cyber money quality and usage intention of cyber money. This paper concludes with some implications for both theory development and cyber money practice.
Keywords
Cyber Money Quality; Usage Intention of Cyber Money; Usage Frequency of Cyber Money; Usage Amount of Cyber Money;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 S. Kim, and J. Yoon, "A Study on the Relationships among Cyber Money Quality, Trust, and Usage Intention," The Journal of Internet Electronic Commerce Research, Vol.18, No.6, Dec. 2018, pp.215-231.   DOI
2 G. Lim, and H. Lee, "An Exploratory Study on the Status and Classification of Cyber Money," Proceedings of Society for e-Business Studies, Nov. 2005, pp.34-45.
3 M. Kvasnicka, "Does Electronic Money Increase the Freedom of Choice?," Proceedings of MendelNet 2000 Sbornik Prispevkuz Konference, Brno, Czech Republic, 2000, pp.185-189.
4 S. Park, J. Kim, J. Yoon, and J. Han, "Status and Developmental Process of Cyber-coins: From the Perspective of Private Electronic Money," Proceedings of Korean Academic Society of Business Administration, Aug. 2004, pp.1-5.
5 Y. Lee, Survey of the Usage of Internet Cyber Money, Korea Social Science Data Archive, 2007.
6 G. Jun, "A Study on Property Value of Bonus-Point," Journal of Consumer Policy Studies, Vol.28, Dec. 2005, pp.49-70.
7 T. Yoon, "The Legal Character and the Possibility of Having Exchange Values for the Cyber Money," Journal of Theory and Practice of Private Law, Vol.18, No.1, Dec. 2014, pp.1-29.
8 J. Cho, "A Study on the Civil Legal Relation of Cyber Money," Commercial Cases Review, Vol.29, No.4, Dec. 2016, pp.259-303.   DOI
9 C. Choi, "A Study on the Regulations of Crypto-currency as Financial Investment Assets," The e-Business Studies, Vol.20, No.1, Feb. 2019, pp.113-128.   DOI
10 J. Kim, A Classification of Business Model for Cyber Money, Master's Thesis of Graduate School of Korea University, 2003.
11 S. Park, and J. Han, "The Evolving Role of Mileage in e-Business: Private e-Money Perspective," The Journal of Information Systems, Vol.13, No.2, Dec. 2004, pp.119-134.
12 H. Kim, A Study of Cyber Money's Classification and Disposal, Master's Thesis of Graduate School of Yonsei University, 2011.
13 S. Kim, and J. Yoon, "A Study on the Relationships between Cyber Money Quality and Trust," Proceedings of Korean Academic Society of Business Administration, Aug. 2017, pp.1246-1253
14 G. Dowling, and M. Uncles, "Do Customer Loyalty Program Really Work?," Sloan Management Review, Vol.38, No.4, Summer 1997, pp.71-82.
15 R. Miller, W. Michalski, and B. Stevens, The Future of Money, Organization for Economic Co-operation and Development(OECD) Publications, Paris, France, 2002.
16 V. Venkatesh, and H. Bala, "Technology Acceptance Model 3 and A Research Agenda on Interventions," Decision Sciences, Vol.39, No.2, May 2008, pp.273-315.   DOI
17 H. DeLone, R. McLean, "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research, Vol.3, No.1, March 1992, pp.60-95.   DOI
18 D. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly, Vol.13, No.3, Sep. 1989, pp.319-340.   DOI
19 V. Venkatesh, and D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, Vol.46, No.2, Feb. 2000, pp.186-204.   DOI
20 G. Lim, and H. Lee, "A Study on the Types of Business Model for Cyber Money," Proceedings of The Korea Society of Management Information Systems, Nov. 2006, pp.250-258.
21 I. Shin, The Effect of Functional Quality, Service Quality and Emotional Quality on Customer Satisfaction and Loyalty : The Case of Smartphone, Master's Thesis of Graduate School of Soongsil University, 2013.
22 H. Ko, The Effects of Social Network Service Quality on User Satisfaction and Intention to Continued Use, Master's Thesis of Graduate School of Sangji University, 2012.
23 J. Lee, A Study on the Effect of Information System Quality on Smartphone Accessibility and Information Satisfaction, Doctor's Thesis of Graduate School of Daejeon University, 2015.
24 C. Jung, and D. Jung, "Effects of Contents Quality on User's Satisfaction and Continuous Usage Intention in UCC Services," The Journal of the Korea Contents Association, Vol.9, No.7, July 2009, pp.294-303.   DOI
25 B. Jun, and B. Kang, "Effects of Information Quality on Customer Satisfaction and Continuous Intention to Use in Social Commerce," Journal of The Korea Society of Computer and Information, Vol.18, No.3, March 2013, pp.127-139.   DOI
26 J. Sun, and D. Min, "Effect of System Quality in Cloud Computing on Intention to Use: Individual User's View," Proceedings of Korea Society of IT Services, May 2010, pp.322-327.
27 C. Ko, and J. Yoon, "A Study on the Factors Influencing Usage Intention of SNS," The Journal of Internet Electronic Commerce Research, Vol.14, No.4, 2014, pp.65-80
28 H. DeLone, R. McLean, "Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model," International Journal of Electronic Commerce, Vol.9, Issue.1, Dec. 2004, pp.31-47.   DOI
29 H. Cho, and S. Yang, "The Study on the Effects of System Quality of Smart Phone on Use of Intention," Journal of The Korea Society of Computer and Information, Vol.16, No.5, May 2011, pp.147-152   DOI
30 K. Kim, Y. Yoo, and J. Kim, "A Study on the Influence of Mobile Commerce Characteristics Perception on Mobile Shopping Intentions," The Journal of the Institute of Internet, Broadcasting and Communication, Vol.13, No.6, Dec. 2013, pp.297-303.   DOI
31 P. Buck, "Electronic Commerce-Would, Could, and Should You Use Current Internet Payment Mechanism?," Internet Research, Vol.6, Issue 2/3, 1996, pp.5-18.   DOI
32 H. Choi, "An Entry Strategies on Chinese Market of Korea Companies related to Cross Border e-Commerce," The e-Business Studies, Vol.18, No.3, June 2017, pp.129-145.   DOI
33 S. Kim, A Study on the Psychological Factors Affecting on the On-line Donation Behavior and Attitude: Focused on the Economical Characteristics of Cyber Money, Master's Thesis of Graduate School of Sookmyung Womens University, 2010.
34 J. Yoon, "A Study on the Required Features of Social Network Service," Journal of The Korea Society of Computer and Information, Vol.20, No.1, July 2015, pp.1-8.   DOI
35 A. Bandura, "Self-Efficacy: Toward A Unifying Theory of Behavioral Change," Psychological Review, Vol.84, No.2, March 1977, pp.191-215.   DOI
36 M. Baron, and A. Kenny, "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, Vol.51, No.6, Dec. 1986, pp.1173-1182.   DOI
37 H. Nunally, Psychometric Theory, McGraw-Hill, NY, 1978.
38 G. Dowling, and M. Uncles, "Do Customer Loyalty Program Really Work?," Sloan Management Review, Vol.38, No.4, 1997, pp.71-82.
39 V. McKinney, K. Yoon, and F. Zahedi, "The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach," Information Systems Research, Vol.13, No.3, 2002, pp.296-315.   DOI
40 J. Yang, "A Study on the Effects of Mobile SNS Service Quality on The Intention to Continued Use and Recommendation," The e-Business Studies, Vol.13, No.4, Nov. 2012, pp.313-337   DOI