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http://dx.doi.org/10.9708/jksci.2019.24.11.245

A Study on the Effect of Professionality of Franchise Education Program on the Satisfaction, Work Efficiency and Business Performance  

Song, Ji-Hyun (Dept. of Franchise start-up management, Chosun College of Science & Technology)
Jo, Gye-Beom (Business administration, Honam University)
Publication Information
Journal of the Korea Society of Computer and Information / v.24, no.11, 2019 , pp. 245-254 More about this Journal
Abstract
In this paper, We analyze the effect of professionality of franchise education program on the satisfaction, work efficiency and business performance, to find how to develop education program which is considered as important in franchise management and to propose ways of sustainable operation of franchise education program. In this study, we carried out survey for 224 users who have competed franchise education programs. We divided the professionality of franchise education program into education instructors, education contents, education environment and education methods through precedent study. For the verification of study hypothesis, we used single regression and multiple regression analysis to verify the relationship between variables. The core study results are as follows. First, professionality of franchise education program is positively related to the satisfaction. Second, professionality of franchise education is positively related to work efficiency. Third, satisfaction affects work efficiency. Fourth, satisfaction and work efficiency have positive effect on business performance. Based on these study results, we found that if education program suitable for the industry and subjects from instructors to education method is developed to improve the professionality of franchise program and continuous communication and improvement is made to increase satisfaction and work efficiency, the franchise education program will create good results.
Keywords
Franchis; Education Program; Satisfaction; Work Efficiency; Business Performance;
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Times Cited By KSCI : 2  (Citation Analysis)
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