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http://dx.doi.org/10.9708/jksci.2015.20.8.093

A Study on the design and implementation of Intelligent Advertisement Operation System based on User's Feedback in Mobile Environments  

Lee, Yong-Ki (Dept. of Applied IT Technology, Hoseo University)
Moon, Nam-Mee (Dept. of Applied IT Technology, Hoseo University)
Publication Information
Journal of the Korea Society of Computer and Information / v.20, no.8, 2015 , pp. 93-104 More about this Journal
Abstract
In this paper, the design of intelligent_advertisement_operation system(IAdOS) based on user's feedback is proposed for mobile environments. The proposed system stores the advertising contents created by the advertising provider and recommends the personalized advertising contents by analyzing the context information, and then feedback information of the advertisements. Since the proposed system which can recommends provide the smart advertisement contents based on personal preference, it is expected to contribute the new service model development of in the field of advertising market.
Keywords
Mobile; Advertisement; Profile; Feedback; Intelligent;
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Times Cited By KSCI : 8  (Citation Analysis)
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