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http://dx.doi.org/10.9708/jksci.2014.19.9.141

The Effect of Community Service Users' Intention to Repurchase Social Services  

Lee, Hyoung-Ha (Dept. of Social Welfare, Kwangju Women's University)
Choi, Han-Su (Graduate School of Social Welfare, Kwangju Women's University)
Publication Information
Journal of the Korea Society of Computer and Information / v.19, no.9, 2014 , pp. 141-150 More about this Journal
Abstract
This study was conducted as an attempt to explain social service users' intention to repurchase social services. For this purpose, it analyzed variables affecting intention to repurchase social services, focusing on service satisfaction and service effect. The subjects of this study were users participating in community service investment programs and local development projects (city/district) in G Metropolitan City. For the survey, the researcher visited institutions providing social services and had the subjects answer a self-administered questionnaire. A total of 607 questionnaires were recovered and 553 of them were used in the final analysis. The survey period was from the $9^{th}$ to $24^{th}$ of September, 2013. According to the results of analysis, intention to repurchase social services was relatively high as 3.62 out of 5. Service satisfaction was 3.97 out of 5, and service effect was as high as 4.11 out of 5. According to the results of regression analysis on intention to repurchase social services, intention to repurchase services was affected significantly by 'service accessibility' (B=.100, p<.01) among the factors of service satisfaction, and 'More adaptable to daily life after getting services' (B=.206, p<.001) and 'The current services are necessary for my family' (B=.475, p<.001) among the factors of service effect. Based on these results, practical suggestions were made for enhancing users' intention to repurchase social services.
Keywords
Social Service; Service Satisfaction; Repurchase Intention; Regression Analysis;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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