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http://dx.doi.org/10.9708/jksci.2014.19.10.175

Effect of Purchase Intention of Location-Based Services: Focused on Privacy-Trust-Behavioral Intention Model  

Jang, Sung-Hee (School of Business Administration, Kyungpook National University)
Publication Information
Journal of the Korea Society of Computer and Information / v.19, no.10, 2014 , pp. 175-184 More about this Journal
Abstract
The purpose of this study is to examine the factors influencing purchase intention of Location-Based Services (LBS) using privacy-trust-behavioral intention model. This model tests various theoretical research hypotheses relating to LBS, privacy-trust-behavioral intention model, and Concern for Information Privacy(CFIP). The target population of this study was LBS users. Data for this study were collected from January 21 to March 20, 2014. The data were gathered from 231 questionnaire respondents with experience using LBS. Among these reponses, 21 were excluded because of missing or inappropriate data. After removing the unsuitable questionnaires, a total of 210 surveys were considered for analysis. The results of hypothesis testing are as follows. First, location awareness positively influence privacy concerns. Second, privacy concerns negatively influence trust. Finally, trust positively influence purchase intention. The results of this study will provide various implication to improve purchase intention of LBS.
Keywords
Location-Based Services(LBS); Privacy-Trust-Behavioral Intention; Location Awareness; Purchase Intention; Concern for Information Privacy(CFIP);
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Times Cited By KSCI : 5  (Citation Analysis)
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