Browse > Article
http://dx.doi.org/10.9708/jksci.2011.16.7.165

A Study on the Factors Promoting the Usage of WiBro Service  

Yoon, Jong-Soo (College of Business Administration, Kangnam University)
Publication Information
Journal of the Korea Society of Computer and Information / v.16, no.7, 2011 , pp. 165-172 More about this Journal
Abstract
This study was to investigate which factors promote the usage of WiBro service, and to propose a few of research propositions on the relationships between these factor and characteristics of mobile Internet usage. To accomplish these research purposes, the study defined research variables such as factors promoting the usage of WiBro service, characteristic of mobile Internet usage, and types of user based on the review of mobile Internet service related studies. The study performed various statistical analyses using survey questionnaires on mobile Internet users, and finally proposed some research propositions, based on the analysis results, that could be used in the future studies.
Keywords
WiBro; WiBro Service; Promoting Factors of WiBro Service;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 O'Cass, A. and T. Fenench, "Web Retailing Adoption: Exploring the Nature of Internet Users Web Retailing Behaviour", Journal of Retailing and Consumer Services, 10, 2003, pp.81-94.   DOI   ScienceOn
2 Hung, S.Y., C.H. Ku, and C.M. Chang, "Critical Factors of WAP Services Adoption: An Empirical Study", Electronic Commerce Research and Applications, 2, 2003, pp.42-60.   DOI   ScienceOn
3 Kargin, B. and N. Basoglu, "Factor Affecting the Adoption of Mobile Services", PICMET 2007 Proceedings, August 5-9, Portland, Oregon, USA, 2007, pp.2993-3001.
4 Gide, E. and M.X. Wu, "A Study for Establishing ECommcerce Business Satisfaction Model to Measure E-Commcer Success in SMEs", International Journal of Electronic Customer Relationship Management, 1(3), 2007, pp.307-325.   DOI   ScienceOn
5 Ryu, D.S., "Wibro Industry Trend in 2008", ICT In- Depth Report, 2008007, 2008.
6 Hair, J.F., R.E. Anderson, R.L. Tatham, and W.C. Black, "Multivariate Data Analysis with Readings", New York: Macmillan Publishing Company, 1992.
7 Follit, E., "E-Business: The Keys to e-Transformatio n", Information Week, Vol.775, Iss.145, Feb.28, 2000.
8 Fairchild, A.M., P.M.A. Ribbers, and A.O. Nootebo om, "A Success Factor Model for Electronic Markets: Defining Outcomes based on Stakeholder Context and Business Process", Business Process Management Journal, 10(1), 2004, pp.63-79.   DOI   ScienceOn
9 Feng, H., T. Hoegler, and W. Stucky, "Exploring the Critical Success Factors for Mobile Commerce", 2006 International Conference on Mobile Business, Copenhagen, Denmark, June 26-27, 2006, pp.40.
10 Carlsson, C. and P. Walden, "Further Quests for Value-Added Products and Services in Mobile Commerce", 2002 European Conference on Information Systems, Gdansk, Poland, June 6-8, 2002, pp.717-724.
11 Woo, J.E., J.S. Yoon and Y.J. Kim, "A Study on the Preferred Content Types using Mobile Internet Service in Korea and China", Journal of the Korea Society of Computer and Information, 12(5), 2007, pp.203-214.
12 Venkatesh, V. and F.D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies", Management Science, 46(2), 2000, pp.186-204.   DOI   ScienceOn
13 NCA, "2005 Korea Internet White Paper", NCA, 2005.
14 Kwon, M.K., "Mobile Internet: WiBro", NaverCast, 2011, http://navercast.naver.com/contents.nhn?contents_id=4805.
15 Xu, G. and J.A. Gutierrez, "An Exploratory Study of Killer Applications and Critical Success Factors in M-Commerce", Journal of Electronic Commerce in Organization, 4(3), 2006, pp.63-79.   DOI
16 Zhuang, Y. and A. Lerderer, "A Resource-Based View of Electronic Commerce", Information & Management, 43(2), 2006, pp.251-261.   DOI   ScienceOn
17 Wideland, K., "Mobile WiMAX Subscribers to Exc ed 80 Million by 2013, predicts Juniper Research", Telecommunications, Dec. 11, 2007, http://www.telecommagazine.com/article.asp?HH_ID=AR_3806.
18 Wilcox, H. "White Paper: Mobilising WiMAX", Juniper Research, 2007.
19 Tae, J.H., "Mobile Convergence in South Korea: A Paradigm Shift Calling for New Strategies", CACCI Journal, 1, 2008, pp.1-10.
20 Telang, R. and T. Mukhopadhyay, "Drivers of Web Portal Use", Electronic Commerce Research and Applications, 4, 2005, pp.49-65.   DOI   ScienceOn
21 Nunally, H., "Psychometric Theory", McGraw-Hill: NY, 1978.
22 Okazaki, S., "What Do We Know about Mobile Internet Adopters? A Cluster Analysis", Information & Management, 43(2), 2006, pp.127-141.   DOI   ScienceOn
23 Pijpers, G.G.M., T.M.A. Bemelmans, F.J. Heemstra, and K.A.G.M. Van Montfort, "Senior Executives Use of Information Technology", Information and Software Technology, 43, 2001, pp.959-971.   DOI   ScienceOn
24 Rockart, J.F., "Chief Executives Define Their Own Data Needs", Harvard Business Review, 57, 1979, pp.81-93.
25 Kim, J.W. and C.S. Hwang, "Applying the Analytic Hierarchy Process to the Evaluation of Customer-Orien Zted Success Factors in Mobile Comme rce", 2005 International Conference on Services Systems and Services Management, Vol.1, Chongquing, China, June 13-15, 2005, pp.69-74.
26 Kim, Y. and J. Yoon, "Users Preferred Content types in Using the WiBro Service", INFORMATION: An International Interdisciplinary Journal, 11(3), 2008, pp.303-320.