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http://dx.doi.org/10.9708/jksci.2010.15.2.179

A Study on the Advancement of the Competitive Power of Korean Electronics and Automobile Industries from a Product-Architectural Point of View  

Rho, Hyung-Jin (경기대학교 경상대학 경영학과)
Abstract
The purpose of this study is to suggest the advancement of the competitive power of Korean electronics and automobile industries from a product-architectural point of view. There are two types for the characteristics of parts. They are the modular type and the integral type. The former is very independent between one subsystem and another, whereas the other is very dependent. The distinction of product architecture makes them different for the ability to organize developing products suited for the product manufacturing. The organizing ability is generally divided into the abilities of 'modulation integration' and 'selection assembly'. For the integral products such as cars, the integration ability is important between an enterprise and another, as well as between a part and another. However, the modular products such as a PC need the ability to select and effectively organize optimal parts or enterprises. The strategy raising product competitiveness is pursued by synthesizing 'design manufactu-turing strategy' for the product architecture and 'customer value strategy' for the customer values.
Keywords
product architecture; modular; integral; design.manufacturing Strategy; masscustomization;
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