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http://dx.doi.org/10.5392/JKCA.2022.22.09.360

The Analysis of The Analysis of The Effect of Information Sharing for Improving the Quality of Infection Prevention and Service Quality on The Satisfaction of Visiting Companies on Disease Management  

Kim, Han-Jib (신라대학교 경영학과)
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Abstract
This study aims to provide basic information on how to secure competitiveness of companies from a practical point of view by examining how information sharing for companies' infection prevention and service quality improvement affects revisit intentions. In order to achieve the purpose of this study, 341 visitors over the age of 19 who visited offline stores located in Busan and Gyeongnam were selected as study subjects. As a result of this study, it was found that consumers' perceived health beliefs, perceived disease infection probability, and perceived disease infection severity had a significant effect on revisit intention. In addition, it was found that the company's infection prevention information sharing and infection prevention customer management had a significant mediating effect on the relationship between perceived health beliefs and revisit intention. Based on these research results, the conclusion suggested that a company needs a series of management activities that can contribute to the sharing of information on infection prevention and customer management among members of the organization and achievement of business performance.
Keywords
Infection Prevention; Quality of Service; Information Sharing; Satisfaction with Disease Management; Marketing;
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