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http://dx.doi.org/10.5392/JKCA.2022.22.10.093

Differences in Loneliness, Social Disconnection, Attachment, and Usage Behavior of Smart Speaker Users Depending on Anthropomorphism Level  

Jang, Yei-Beech (아주대학교 문화콘텐츠학과)
Publication Information
The Journal of the Korea Contents Association / v.22, no.10, 2022 , pp. 93-102 More about this Journal
Abstract
This study investigated the differences in smart speaker users' loneliness, social disconnection, and attachment, frequency of daily speaker usage, and anthropomorphic behavior depending on the level of smart speaker anthropomorphism. A total of 320 users participated in an online survey. Results showed significant differences between the high anthropomorphism group and the low anthropomorphism group in their level of loneliness, social disconnection, anxiety attachment, frequency of daily speaker usage, and anthropomorphic behaviors. However, no significant difference in avoidance attachment between the two groups was found. The findings imply that interaction design can possibly enhance positive social interaction with smart speakers.
Keywords
Smart Speaker; Anthropomorphism; Loneliness; Social Disconnection; Attachment;
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Times Cited By KSCI : 1  (Citation Analysis)
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