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http://dx.doi.org/10.5392/JKCA.2021.21.09.570

Study on the Gender Differences in Investment Attraction Performance of Early Start-Up  

Kong, Hyewon (경기대학교 교양학부)
Choo, Seungyoup (경기대학교 교양학부)
Publication Information
The Journal of the Korea Contents Association / v.21, no.9, 2021 , pp. 570-579 More about this Journal
Abstract
Compared to men, women experience difficulties in fund-raising, which can be a fundamental impediment to the success of women entrepreneurs. In this study, we examine whether is a difference between genders in the initial funding performance of start-up companies and confirm whether there are differences in organizational factors and entrepreneur factors that affect the initial funding performance. Data were collected through a survey of technology-based start-up companies located in the metropolitan area, and 287 companies were used for hypothesis analysis. The results reveal that there was a significant difference between genders in the investment attraction performance of early-stage entrepreneurs. In addition, as a result of the split-group regression analysis, it was found that in the case of men, firm age, early firm size, starting capital, engineering major had a significant effect on men. However, in the case of the women's group, it was confirmed that all the variables related to the organizational factors and entrepreneur factors were not significant. This study indirectly suggests that prejudices such as gender role stereotypes actually affect economic activities related to investment attraction activities.
Keywords
Start-up; Entrepreneur; Gender; Gender Difference; Investment Attraction; Startup Funding;
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