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http://dx.doi.org/10.5392/JKCA.2021.21.05.105

Influencing Factors on the Emotional Expression in Weibo Hot News - Focusing on 'Restaurant Collapse in Linfen City, Shanxi Province' -  

Lu, Zhiqin (부경대학교 신문방송학과)
Nam, Inyong (부경대학교 신문방송학과)
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The Journal of the Korea Contents Association / v.21, no.5, 2021 , pp. 105-117 More about this Journal
Abstract
This study examined the factors that influence the emotional expression in comments on the hot news about the 'Restaurant Collapse in Linfen City, Shanxi Province' published in Sina Weibo.. As a result of the study, first, there were differences in emotional expression according to gender. Women expressed stronger anger, disappointment, sadness, and condemnation than men. Second, the intensity of emotional expression of users in the eastern region was significantly higher than that of users in the central and western region. Third, the greater the number of Weibo, the total number of blogs where users participated in comments and posted emotional expressions, the stronger the emotional expression was. Fourth, unauthenticated users showed stronger emotional expressions of disappointment and sadness than authenticated users. The results of this study present implications for the factors influencing emotional expression on hot news. This study is meaningful in that it can be compared with social networks such as Twitter and Facebook in the West by looking at the factors that influence emotional expression in the process of online public opinion formation in China, and also meaningful in that a big data analysis method was used in online news analysis.
Keywords
Weibo; Hot News; Online Public Opinion; Emotion Type; Emotional Expression;
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