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http://dx.doi.org/10.5392/JKCA.2021.21.02.001

An Expoloratory Study on Influencing Factors of Film Equity Crowdfunding Success: Based on Chinese Movie Crowdfunding  

Bao, Tantan (성균관대학교 미디어커뮤니케이션학과)
Kim, Hun (중부대학교 미디어커뮤니케이션학과)
Chang, Byeng-Hee (성균관대학교 미디어커뮤니케이션학과)
Publication Information
The Journal of the Korea Contents Association / v.21, no.2, 2021 , pp. 1-14 More about this Journal
Abstract
Recently, crowdfunding platforms have received attention as one of the content investment platforms for the public. This research attempts to explore the influencing factors on the success of movie euqity crowdfunding project. We use 'number of texts', 'number of images', 'star influence power', 'IP-based movie project', 'movie production stage', 'box office prediction', 'investment capital ratio', 'amount of surplus available investment', 'profit calculation method' and 'minimum investment amount' as independent variables. And we examined how these factors affects the achievement rate of movie crowdfunding. As a result of multiple regression analysis, 'movie production stage', 'investment capital ratio', 'amount of surplus available investment' and 'profit calculation method' have a significant effect on the crowdfunding achievement rate. In addition, the results of this research can be used for reference when planning film crowdfunding projects.
Keywords
Crowdfunding; Investment Crowdfunding; Crowdfunding Achievement Rate; Movie Investment; Movie Success;
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Times Cited By KSCI : 2  (Citation Analysis)
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