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http://dx.doi.org/10.5392/JKCA.2019.19.08.194

Evaluation of Key Elements and Priorities of Initial Coin Offering(ICO) for Integrating Blockchain Technology and Digital Content  

Ryu, Gui Jin (중앙대학교 일반대학원 문화예술경영학과)
Baek, Bo Hyun (중앙대학교 일반대학원 문화예술경영학과)
Kwon, Hyeog In (중앙대학교 경영경제대학)
Publication Information
The Journal of the Korea Contents Association / v.19, no.8, 2019 , pp. 194-204 More about this Journal
Abstract
This study aims to review previous research on the key elements of an Initial Coin Offering (ICO) and establish their priorities in order to help relevant stakeholders build and invigorate an ecosystem that integrates blockchain technology with the digital content industry. To achieve this goal, we first structured the key elements identified from previous studies into a hierarchy model. We then assigned weighted values to each element using the Analytic Hierarchy Process (AHP) methodology. Among the main elements, the priorities were identified as follows, from most important to least: Business (0.422) > Technology (0.172) > Contents (0.144) > Human Resources (0.104) > Institutions (0.099) > Token (0.059). With regard to the sub-elements, the weighted values were found to be as follows, in descending order: Probability (0.162) > Laws and Regulations (0.071) > Estimated Growth (0.063). The implications of the results are also described within the present study. The findings of this study will be of great value to ICO founders as well as investors and provide a much-needed academic basis for the burgeoning blockchain-integrated ecosystems and businesses.
Keywords
blockchain; Initial Coin Offering; digital content; key elements; AHP;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
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