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http://dx.doi.org/10.5392/JKCA.2019.19.07.130

A Case Study on 'Visual Affordance' of Short Form Video in Smart Media  

Kim, Hyunsook (중앙대학교 첨단영상대학원)
Moon, Jaecheol (중앙대학교 첨단영상대학원)
Publication Information
The Journal of the Korea Contents Association / v.19, no.7, 2019 , pp. 130-137 More about this Journal
Abstract
With the advent of smart media, short and fast-paced video content appeared, and conditions for viewing changed to viewing in environments where the perception is dispersed due to distracting and complicated external situations in a short period of time. Accordingly, smart media videos are quickly delivering meaning while keeping the eyes of viewers who lack patience. Our eyes and brain have a hard time accepting image information that flows through the constraints of a small screen. Our visual perception is limited in terms of acceptable visual information and, in particular, less cognition in moving images, so the production of smart media images should be directed in a way that enhances perceptual understanding. To be able to effectively communicate what you want to talk about while reducing the visual burden, intuitive image comprehension is needed by applying intuitiveness and behavioral induction to the moving images. Close-up shot, stable structure such as frontality and three-division structure, and color have such 'visual affordance' Therefore we need to use that device appropriately.
Keywords
Short Form Video; Visual Affordance; Smart Media; User Interface;
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Times Cited By KSCI : 1  (Citation Analysis)
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