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http://dx.doi.org/10.5392/JKCA.2018.18.07.375

Exploring the Factors Affecting the Adoption of Environmentally Friendly Vehicles  

Roh, Minjung (경희대학교 경영대학 빅데이터 연구센터)
Lee, Han-Suk (상명대학교 글로벌경영학과)
Publication Information
The Journal of the Korea Contents Association / v.18, no.7, 2018 , pp. 375-387 More about this Journal
Abstract
This study investigates the factors that induce the early adoption of environmentally friendly vehicles. We measure the affective, cognitive, and behavioral factors influencing the early adoption intentions of car owners in three countries (the US, Germany, and Japan). We find that affective and cognitive factors are significant, but behavioral factors are only partially significant. Specifically, eco-centric values and knowledge about green technology are significant in explaining early adoption intent. However, of the behavioral factors, usage context is significant, whereas commute distance is not significant in explaining early adoption intent. Finally, between-country differences indicate that any policy to increase the adoption of environmentally friendly vehicles should be fine-tuned for each country.
Keywords
Green Vehicle; Environmentally Friendly Vehicle; Peer Effect; Range Anxiety; Driving Habits;
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Times Cited By KSCI : 2  (Citation Analysis)
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