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http://dx.doi.org/10.5392/JKCA.2018.18.04.622

A Study on the Effect of Characteristics and Interactions of MSNG on User Satisfaction  

Oh, Eun-Hae (대구한의대학교 통상경제학부)
Publication Information
The Journal of the Korea Contents Association / v.18, no.4, 2018 , pp. 622-635 More about this Journal
Abstract
On top of presenting the possibility of expanding the game space to social space through mobile communication, MSNG reinforces the strengths of SNS and the fun of games through closer networks between users. This study empirically verified the effects of the characteristics of MSNG on interactions and user satisfaction by dividing the main characteristics of MSNG into graphics, challenge spirit, and reward, and then dividing the main characteristics of mobile social network service into social interaction and technical interaction. In the results of study, the main characteristics of MSNG such as graphics, challenge spirit, and reward all had significant effects on the social interaction and technical interaction while the social interaction and technical interaction of MSNG also had significant effects on the user satisfaction, so that the hypotheses of this study were all selected. The influence of the characteristics of MSNG on interactions might be because of shared feedbacks through graphics, game tasks, and reward in the performance process of MSNG, and such interactions make diverse people have the horizontal or circular communication, which is led to the increase of user satisfaction.
Keywords
MSNG; Graphic; Challenge; Reward; Social Interaction; Technical Interaction; User Satisfaction;
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Times Cited By KSCI : 3  (Citation Analysis)
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