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http://dx.doi.org/10.5392/JKCA.2018.18.10.644

Examining the Influence of Leisure Involvement and Experience Quality on Behavioral Intentions  

Park, Keun-Soo (배재대학교 호텔여가서비스경영학과)
Zhao, Li (배재대학교 여가서비스스포츠학과)
Kim, Sunyoung (배재대학교 여가서비스스포츠학과)
Publication Information
The Journal of the Korea Contents Association / v.18, no.10, 2018 , pp. 644-656 More about this Journal
Abstract
This study focused on relationships among leisure involvement, experience quality and behavioral intention in the urban parks. A total of 335 were collected, and during the data refinement process, 39 questionnaires were eliminated from the study due to partial and inconsistent responses. thus leading to 296 usable questionnaires out of 335. In the final result, 296 questionnaires were coded for the analysis purpose. The hypothesized conceptual model was used to analyze the Descriptive Analysis and Frequency Analysis, Exploratory Factor Analysis, and Multiple Regression Analysis using SPSS 24.0. The result indicated this: residents' experience quality in urban parks depends on more attraction and centrality of leisure involvement than on the self-experience quality of leisure involvement. The results of this study also indicate that not all experience dimensions are important for resulting in positive behavioral intentions to urban parks. The quality of education, esthetic, and escape experience showed a significant predictor of behavioral intentions, while the quality of entertainment experience did not show a significant positive relationship with behavioral intentions.
Keywords
Leisure Involvement; Experience Quality; Behavioral Intention; Urban Park;
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