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http://dx.doi.org/10.5392/JKCA.2017.17.09.281

Analysis of Gaze Related to Cooperation, Competition and Focus Levels  

Cho, Ji Eun (상명대학교 감성공학과)
Lee, Dong Won (상명대학교 감성공학과)
Park, MinJi (상명대학교 감성공학과)
Whang, Min-Cheol (상명대학교 미래융합공학대학 휴먼지능정보공과)
Publication Information
The Journal of the Korea Contents Association / v.17, no.9, 2017 , pp. 281-291 More about this Journal
Abstract
Emotional interaction in virtual reality is necessary of social communication. However, social emotion has been tried to be less recognized quantitatively. This study was to determined social gaze of emotion in business domain. 417 emotion words were collected and 16 emotion words were selected to Goodness of Fit. Emotion word were mapped into 2 dimensional space through multidimensional scaling analysis. Then, X axis defined dimensions of cooperation, competition, and Y axis of low focus and high focus through the FGD. 52 subjects were presented to stimuli for emotion and gaze movement data were collected. Independent t-test results showed that the gaze factor increased in the face, eye, and nose areas at cooperation, and the gaze factor increased in the right face and nose areas at the low focus. It is expected that this will be used as a basic research to evaluate emotions needed in business environment in virtual space.
Keywords
Gaze Movement; Word Modelling; Cooperation; Competition; Level of Focus;
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Times Cited By KSCI : 1  (Citation Analysis)
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