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http://dx.doi.org/10.5392/JKCA.2016.16.03.125

The Factors Motivating Empathic Responses of Women in their 30s and 40s: Focusing on Kakao Story  

Kang, Minjeong (홍익대학교 조형대학)
Publication Information
The Journal of the Korea Contents Association / v.16, no.3, 2016 , pp. 125-136 More about this Journal
Abstract
Recently, many people switch from an open SNS like facebook to a closed SNS like Kakaostory to expect more empathetic responses. In this study, I derive the design factors that motivate empathetic responses in SNS. In particular, I focus on Kakaostory that is popular for women in their 30s and 40s. I conduct literature review and survey and find out the design factors and identified the type of photos that induce comments and feeling icons. While writing comments is influenced by the relationship with the poster and the contents, adding a feeling icons is affected by the states of the responders. The heavy users are more affected by the contents than by relationship. The photos with more responses have better image quality and capture situation better. The photos with more comments are cuter, brighter, and more positive. The photos with feeling icons only are visually sophisticated. This results can be useful to develop a design that induce empathetic responses.
Keywords
SNS; Empathy; Comment; Woman; Kakaostory;
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