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http://dx.doi.org/10.5392/JKCA.2015.15.05.132

Evaluating User Experience of Smart Television Using Emotional Representation Language  

Byun, Dae-Ho (경성대학교 경제금융물류학부)
Publication Information
The Journal of the Korea Contents Association / v.15, no.5, 2015 , pp. 132-141 More about this Journal
Abstract
Smart television(TV) is replacing the traditional television model and the importance of user experience(UX) is rising. User experience evaluates the emotion state of users such as immersion, pleasure, and interest. User experience together with usability is a principle to be considered as for designing a smart television. It contributes to improve user satisfaction and lead to the long-term purchase. User experience is more difficult to measure than usability, because UX evaluation requires to biological and psychological techniques. However, the disadvantages of these physiological and psychological techniques require high experimental costs and the restriction of experimental environment. The objective of this paper is first to review conventional methods regarding UX evaluation and suggests a new method for measuring the UX of smart TV which detects keywords related emotional representation. The text is acquired from purchase postscripts of smart TV in the Internet shopping malls. This method costs less than the questionnaire survey to detect emotion.
Keywords
Smart Television; User Experience; Emotional Representation Language; Purchase Postscript; Text Analysis;
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Times Cited By KSCI : 2  (Citation Analysis)
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