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http://dx.doi.org/10.5392/JKCA.2015.15.03.318

Foreign TV Content Analysis: Adaptation, Transformation and Koreanization  

Lee, Young-Eun (서원대학교 교양학부)
Publication Information
The Journal of the Korea Contents Association / v.15, no.3, 2015 , pp. 318-326 More about this Journal
Abstract
In the age of media convergence the influx of foreign TV content is quickly influencing the landscape of Korean media. The objective of this research is to analyze and explore the localization and Koreanization of Master Chef USA into Master Chef Korea and how its successful adaptation, transformation, and localization was made possible. The study pays close attention to TV personalities' relationships, behaviors and communication skills along with the choice of food ingredients and themes in the 2014 episodes for both Master Chef USA and Master Chef Korea. Furthermore, the research seeks to challenge the widely spread belief that localization of foreign TV content serves the public interest. Rather it seeks to articulate that depending on the media environment, private entities are becoming the benefactors of foreign TV content adaptations.
Keywords
Format Program; Content Adaptation; Localization; PPL; Media Environment;
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