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http://dx.doi.org/10.5392/JKCA.2015.15.12.050

The Characteristics of Hybrid Visual Direction of Musical Animation Film -Focusing on -  

Lee, Hae-Ra (동서대학교 일반대학원 영상콘텐츠학과)
Lee, Hyun-Seok (동서대학교 디지털콘텐츠학부)
Publication Information
The Journal of the Korea Contents Association / v.15, no.12, 2015 , pp. 50-60 More about this Journal
Abstract
The animation film , which became a worldwide sensation with its theme song 'Let it go', did not only rank first in the U.S. box office - it was also the greatest box office hit in the history of Disney animation. Why did , recreated into a musical animation, become a worldwide success and what were the characteristics of its materialized hybrid visual direction technique? In order to look into this, firstly, literature on musicals and animations were studied, and secondly, analysis standards were drawn for musical characteristics of musicals and direction techniques of animations. Thirdly, analyzation and investigation will be conducted on hybrid visual direction techniques based on the research above with as the example. Through this study, it's known that realizes its musical features such as 'exaggerated acting,' 'delivering the meaning of circumstances', 'dramatic expression of emotion' and etc. through animated characters and that its background music is aided by 'narrative features' through its musical composition. Besides, its snow effect through animated VFX composing scenes along with its musical characteristics realizes hybrid image direction. It can be said that image directing effects of musical animations through hybrid grafting and the characteristics of image aesthetics generate public demands worldwide.
Keywords
; Musical Animation; Hybrid Visual Direction;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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