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http://dx.doi.org/10.5392/JKCA.2014.14.07.083

Analysis on Annual Film Distribution Portfolio of Lotte Entertainment  

Park, Seung Hyun (한림대학교 언론정보학부)
Ju, Young Kee (한림대학교 언론정보학부)
Publication Information
The Journal of the Korea Contents Association / v.14, no.7, 2014 , pp. 83-92 More about this Journal
Abstract
We examined the annual film distribution portfolio of a Korean film distributor, Lotte Entertainment, investigating how the company puts big-budget films and low-budget movies together. As a result, the distributor was found to invest more than 80% of its whole budget in producing medium-size movies. The more successful box office, however, was witnessed from big-budget films that the company spent more than 6 billion Korean wons. With respect to genre, comedy and drama were the most and second-most frequently produced. However, Those two genres were not the most successful genres in the box office. Korean movie-goers favored actions and thriller the most and second most. Comedy took only the third place of the Korean box office, signifying a discord between the portfolio and the Korean box office.
Keywords
Film Industry; Film Distribution; Lotte Entertainment; Annual Film Portfolio; Budget;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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