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http://dx.doi.org/10.5392/JKCA.2014.14.07.495

Content Analysis as a Method for Measuring Exploitation and Exploration: Discussion with Example Application to the Worldwide Optical Library Industry  

Yu, Gun Jea (홍익대학교 경영학부)
Publication Information
Abstract
Measures of exploration and exploitation fall into three categories, patent-based measures, survey-based measures, and press-based measures. Such variety stems from the lack of consensus on definitions of exploration and exploitation. Given a dynamic nature of exploration and exploitation, I suggested how to improve existing press-based measures by suggesting strategies and procedures for constructing valid and reliable press-based measures in a single industry context. I illustrate my arguments through a study of the worldwide optical disk industry.
Keywords
Exploration and Exploitation; Methodology; Content Analysis;
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Times Cited By KSCI : 2  (Citation Analysis)
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