The Effect of Mental Simulation on Evaluation of Innovative New Product |
Suh, Mun-Shik
(부산대학교 경영학과)
Ahn, Jin-Woo (영남이공대학교 경영계열) Yu, Jae-Moon (부산대학교 경영학과) Oh, Dae-Yang (부산대학교 경영학과) |
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